In other words, build things that provide your users some degree of freedom to break little 'r' rules. So they can provide you with the contrarian weak signals of usage patterns and feedback.
Think of it as a lightweight outsourcing of your innovation to emergent user design patterns, illuminating new novel paths for needs and applications you can better serve with your product or service. Perhaps a more polite form of farming for dissent.
A good corollary is designing for disobedience.
In other words, build things that provide your users some degree of freedom to break little 'r' rules. So they can provide you with the contrarian weak signals of usage patterns and feedback.
Think of it as a lightweight outsourcing of your innovation to emergent user design patterns, illuminating new novel paths for needs and applications you can better serve with your product or service. Perhaps a more polite form of farming for dissent.